|Jamaica Gaile Dagan, Muhammad Raihan Rafi, Yen Bon Sia, and Salsa Dilla
Business innovation is essential to every companies in order to survive in current and future generation. This paper focuses on the three aspects of innovation namely organization’s sustainability, entrepreneurship and business model innovation. The main purpose of this study is to analyse how innovation affects the organization’s sustainability, entrepreneurship and business model. In addition, the paper will focus on the three biggest company namely Google Inc., Apple Inc. and Facebook. The findings of the study showed that innovation plays a critical role in the success and longevity of the said companies given the rapid change of consumer preferences and global situation.